Communicating in business

The ability to communicate effectively is critical for success in today's business environment. The new edition of this "back to the basics" book was specifically designed to help users develop their communication skills. The authorsoffer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmarkfeature of this text, provide students with good and bad examples of businesswriting. This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated, completely updated chapter on technology issues and even more material on coordinating effective media presentations. Information on business and casual dress for interviews and electronic resumes helps readers prepare for the realities of today's workplace. INDICE: Part I: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part II: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part III: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part IV: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part V: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part VI: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.

• ISBN: 978-0-538-74436-2
• Editorial: South Western College
• Encuadernacion: Rústica
• Páginas: 736
• Fecha Publicación: 05/06/2010
• Nº Volúmenes: 1
• Idioma: Inglés