This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open source; banking and financial services (commercial banking, the credit union movement); and sport and leisure (Hollywood movies, English Premier League football). INDICE: Contents Preface Acknowledgements Part I: Theoretical Foundations 1 Industrial organization: an introduction 2 Production, Costs and Demand 3 Perfect Competition, Monopolistic Competition and Monopoly 4 Managerial Theoriesof the Firm 5 Transaction costs, agency and resource-based theories of the firm Part II: Structural Analysis of Industry 6 Oligopoly: non-collusive models 7 Oligopoly: collusive models 8 Concentration: measurement and trends 9 Determinants of seller concentration 10 Barriers to entry 11 Market structure, firm strategy and performance Part III: Analysis of Firm Strategy 12 Pricing 13 Auctions 14 Product differentiation 15 Advertising 16 Research and development 17Mergers and strategic alliances 18 Vertical integration 19 Vertical restraints 20 Diversification Part IV: Analysis of Public Policy 21 Competition policy 22 Regulation Appendices: Analytical Tools Appendix 1 Mathematical methods Appendix 2 Econometric methods Glossary References Index
- ISBN: 978-0-273-71038-7
- Editorial: Pearson/Prentice Hall
- Encuadernacion: Rústica
- Páginas: 784
- Fecha Publicación: 25/06/2009
- Nº Volúmenes: 1
- Idioma: Inglés