Organizational change: creating change through strategic communication

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementating communication in organizational settings. LaurieLewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Givesa bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation INDICE: Intro. 1. Defining Organizational Change. 2. Process of Communication During Change. 3. A Stakeholder Communication Model of Change. 4. Outcomesof Change Processes. 5. Communication Approaches and Strategies. 6. Power andResistance. 7. Antecedents to Strategies, Assessments, and Interactions. 8. Stakeholder Interactions: Storying and Framing. 9. Applying the Model in Practice.

• ISBN: 978-1-4051-9190-6
• Editorial: Wiley-Blackwell
• Encuadernacion: Cartoné
• Páginas: 312
• Fecha Publicación: 01/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés