Lessons on profiting from diversity

Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinatinginsight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations. GLORIA MOSS Reader in Human Resources at Buckinghamshire New University, UK, and a Visiting Professor at Ecole Superieure de Gestion (ESG), Paris, France. She combines a background in human resources as Training Manager for Courtaulds and Eurotunnel with research into the impact of gender and nationality onleadership, teamwork and design. She is the author of more than thirty peer reviewed journal articles investigating these areas as well as two books, 'Gender, Design and Marketing' (2009) and 'Profiting from Diversity' (2009) which focused on the obstacles to achieving diversity in organisations. INDICE: Introduction and Overview; 'G.Moss - 'PART I: DIVERSITY IN GENERAL- Diversity and Webdesign; 'G.Moss - 'PART II: AGE - Age and Grey Entrepreneurship; 'L.Watkins-Mathys - 'Digital Communications and Older Groups: an Anglo-French Comparison; 'H.Mullen, G.Moss '&' C.Wulf - 'PART III: PERSONALITY - Adapting Communications Styles to the Needs of the Market; 'H.Buchanan - 'PART IV: GENDER - Transforming a White, Masculine Organisational Culture; 'I.Dodds - 'Maximising the Effectiveness of Advertising for Female Markets; 'T.Jordan - 'Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; 'G.Moss - 'Profiting from Diversity in the Banking Sector; 'I.Maque, A.Becuwe, I.Prim-Allaz '&' A.Garnier - 'PART V: DISABILITY - Deaf People in the Workplace; 'M.Hersh - '

• ISBN: 978-0-230-25020-8
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 16/12/2011
• Nº Volúmenes: 1
• Idioma: Inglés