Routledge Handbook of Political Marketing will contain cutting edge contributions written by academic experts and informed practitioners but will also havea cohesive structure, contain emerging areas and authors alongside established ones. The handbook will also address the practicalities as well as the broader impact of political marketing on politics including its¿ role in the changing relationship between political leaders, parties and voters.
- ISBN: 978-0-415-57993-3
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 416
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés