This is a concise, thematic strategy text which will help students to see organizations from the perspective of the Chief Executive and to understand and debate the challenges, opportunities and issues which constitute the role of the CEO. ÍNDICE: Strategy, Leadership and the New Agenda - The Context of Business in Society - Competitive Analysis and Value Innovation - Strategy and Organization in the Multi-Business Firm - Strategic Processes - Innovation and Internal Corporate Venturing - Strategic Processes - Transformation and Renewal - Conclusion
- ISBN: 978-0-230-20511-6
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 336
- Fecha Publicación: 19/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés