Taking your show on the road: the five keys to export success
Lavin, Frank
Cohan, Peter
26,10 €(IVA inc.)
INDICE: Introduction by U.S. Secretary of Commerce, Gary Locke I. Why and What: Setting Your Export Goals1. Where is the World Going?2. Where Are You Going? II. How: 5 Keys. Choosing Your Export Strategy 3. Country: Pick The Right One4. Customers: How They Differ5. Competitors: A Different Market6. Capabilities: What You Need to Win7. Capability Gap: How To Close It III. When: Making Your Export Strategy Happen8. Resource The Strategy9. Bridge The Cultural Gap10. Take Action
- ISBN: 978-0-470-82816-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 25/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés