Shiny objects marketing: using simple human instincts to make your brand irresistible
LaBonte, David A.
22,19 €(IVA inc.)
INDICE: Author's Biography. Preface. What's the Big Deal? Chapter 1. What Can You Expect Out of This Book? Chapter 2. Origins of Shiny Objects Chapter 3.What Is a Shiny Object? Chapter 4. Shiny Objects in Our Lives. Chapter 5. Traditional Persuasion Theory vs. Shiny Objects. Chapter 6. The Shiny Object Quadrants. Chapter 7. The Five Shiny Object Facets. Chapter 8. The Brand as a Shiny Object. Chapter 9. What gets in the way of a shiny object? Chapter 10. In a room full of shiny objects, how do you get yours noticed? Chapter 11. Now what?
- ISBN: 978-0-470-35767-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 08/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés