101 design methods: a structured approach for driving innovation in your organization

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

• ISBN: 978-1-118-08346-8
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 336
• Fecha Publicación: 10/10/2012
• Nº Volúmenes: 1
• Idioma: Inglés