This book provides an in-depth understanding of the behaviour of the rural consumer and the importance of rural markets in India. It discusses strategies to provide a framework for devloping suitable products and effectively reaching interior village markets. INDICE: Rural MarketingRural Marketing Opportunities and ChallengesThe Rural ConsumerResearching Rural MarketsValue OfferingCommunicating in the Rural Market LandscapeCommunication Language and CultureOperationalizing Communication Strategy Issues and Approaches in MediaRetailer as a Route to the Rural MarketHaats and MelasA Competative Strategy for Rural Markets
- ISBN: 978-0-7619-9566-1
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Rústica
- Páginas: 196
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma: