The Third Edition of Social Marketing examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques and technologies now exist to organize and implement effective social change programmes in virtually every area of social concern, both locally and nationally.
- ISBN: 978-1-4129-5647-5
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 520
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés