Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
- ISBN: 9781292449364
- Editorial: PRENTICE HALL
- Encuadernacion: Rústica
- Páginas: 768
- Fecha Publicación: 19/04/2023
- Nº Volúmenes: 1
- Idioma: