Designing with Data: improving user experience with A/B testing

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider’s view of how to make data-driven decisions

• ISBN: 978-1-4493-3483-3
• Editorial: O'Reilly
• Encuadernacion: Rústica
• Páginas: 300
• Fecha Publicación: 01/04/2017
• Nº Volúmenes: 1
• Idioma: Inglés