Flagship marketing: concepts and places

Flagship marketing: concepts and places

Kent, Tony
Brown, Reva

105,49 €(IVA inc.)

INDICE: Introduction, Tony Kent and Reva Brown, Chapter 1 Concepts of flagships, Tony Kent, Chapter 2 A classification approach to flagship stores, BillWebb, Chapter 3 Emotion and identity in flagship design, Hilary Collins, Chapter 4 Virtual flagships and sociable media, Richard Coyne, Mark Wright, James Stewart and Henrik Ekeus, Chapter 5 The flagship store: the luxury fashion retailing perspective, Christopher Moore and Anne-Marie Doherty, Chapter 6 Flagship shopping centres, Charles Dennis, Chapter 7 From dome to dome? ? exploring cultural flagships and their contribution to achieving regeneration goals, Debi Hayes, Chapter 8 A Cultural Quarter Flagship; The Museumsquartier, Vienna, Simon Roodhouse, Chapter 9 The department store: the metropolitan flagship in national networks of fashion consumption, Bronwen Edwards, Chapter 10 Wynn Las Vegas: a flagship destination resort, Nicky Ryan, Chapter 11 High-end 'factoryoutlets': new showcases of German carmakers, Dion Kooijman, Chapter 12 What is a flagship supermarket? An analysis of supermarket flagships in a design context, Audrey Kirby, Chapter 13 Virtual flagships, Tim Jackson, Afterword, TonyKent.

  • ISBN: 978-0-203-88708-0
  • Editorial: Routledge
  • Encuadernacion: Cartoné
  • Páginas: 224
  • Fecha Publicación: 01/04/2009
  • Nº Volúmenes: 1
  • Idioma: Inglés