Unleashing the power of digital signage: content strategies for the 5th screen

Implement a successful content strategy that optimizes the return on message performance of your digital signage program. Understand the relative merits ofthe three different digital signage network opportunities including point of sale (POS), point of transit (POT), and point of wait (POW); what the message attributes for each are, how to measure the programs effectiveness, and how tostrike a balance that uses these effectively along side the other advertisingprogram elements. The companion Web site features real-world implementations and video blog programming that includes interviews with industry notables. Develop a strategy and methodology for creating cross platform content includingmobile.Employ a return on message control that measures 7 key index factors to optimize digital signage results.Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work.

• ISBN: 978-0-240-81302-8
• Editorial: Focal Press
• Encuadernacion: Rústica
• Páginas: 264
• Fecha Publicación: 04/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés