Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide,and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential ¿bad press¿ due to mismanaging a situation.
- ISBN: 978-1-4398-5373-3
- Editorial: CRC Press
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 18/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés