THis essential reading for those who make or wish to comprehend choices of media companies’ – Professor Robert Picard, University of Jönköping In jargon-free style, Lucy Küng guides readers through the key concepts and theories of strategic management theory, clearly contextualizing their relevance in each of the sectors that make up the media industry – television, radio, newspapers, music, film, magazine and book publishing. The book includes chapters on issuesof strategy central to the media industry, such as managing creativity, the impact of convergence, dealing effectively with technological change, leadership of media firms and the influence of ‘culture’ on strategy. Each theoretical concept is illustrated with vivid examples of the strategies behind key international media organisations such as the
- ISBN: 978-1-4129-0313-4
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 232
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés