Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of Post Graduate students studying Mass Communication and Public Relations. INDICE: 1: Understanding Corporate Communication; 2: Media-Dynamics andStrategies; 3: Corporate Reputation Management; 4: Employee Communication; 5:Managing Government Relations; 6: Writing for the Media and Media Relations; 7: Corporate Communication in Brand Promotion; 8: Corporate Social Responsibility; 9: Financial Communication; 10: Crises Communication; 11: Corporate Communication Research; 12: Laws and Ethics in Corporate Communication
- ISBN: 978-0-19-806365-0
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 432
- Fecha Publicación: 08/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés