The art of retail buying: an introduction to best practices from the industry
Jacobsen, Marie-Louise
48,31 €(IVA inc.)
INDICE: Chapter 1: Buying Functions in Different Retail Formats. Chapter 2:12 Qualifications & Qualities required making a Buying Career. Chapter 3: Buyers Roles. Chapter 4: Management Expectations. Chapter 5: Retail Math. Chapter6: Budgeting. Chapter 7: Assortment Planning. Chapter 8: Anticipating Consumer Trends. Chapter 9: Forecasting Customer Demands. Chapter 10: Central Buying.Chapter 11: The True Essence of Buying. Chapter 12: Buying Merchandise. Chapter 13: Brand Strategies. Chapter 14: Supplier Management. Chapter 15: Negotiations. Chapter 16: Shrink the Bare Truth. Chapter 17: Buyers and Merchandisers General Duties. Chapter 18: Writing Reports. Chapter 19: Glossary.
- ISBN: 978-0-470-82322-4
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 424
- Fecha Publicación: 23/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés