The management of strategy: concepts and cases, international edition

Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Ireland, Hoskissons and Hitt, THE MANAGMENT OF STRATEGY, CONCEPTS AND CASE, 9E, International Edition provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategicmanagement to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and new compelling cases examine a broad range of critical issues confronting managers today. Engaging updated video cases, CengageNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. THE MANAGMENT OF STRATEGY, CONCEPTS AND CASE, 9E, International Edition provides thesolid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage. INDICE: PART I: STRATEGIC INPUTS. 1. Strategic Management and Competitiveness. 2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis. 3. The Internal Organization: Resources, Capabilities, Competencies, and Competitive Advantages. PART II: FORMULATION OF STRATEGIC ACTIONS. 4. Business-Level Strategy. 5. Competitive Rivalry and Dynamics. 6. Corporate-Level Strategy. 7. Strategic Acquisition and Restructuring. 8. Global Strategy. 9. Cooperative Implications for Strategy. PART III: Implementation of Strategic Actions. 10. Corporate Governance and Ethics. 11. Structure and Controlswith Organizations. 12. Leadership Implications for Strategy. 13. Entrepreneurial Implications for Strategy. PART IV: CASES.

• ISBN: 978-0-538-75319-7
• Editorial: South Western College
• Encuadernacion: Rústica
• Páginas: 928
• Fecha Publicación: 25/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés