As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. Written by the senior director of product stewardship for Johnson & Johnson, this book discusses how to tie in green improvements to appropriate marketing in order to reach customers in the marketplace. The author gives specific advice on how to thinkabout product and service design from an environmental perspective. In addition, the text provides detailed examples of what works, what doesn't, and how to effectively merge innovation with green thinking using numerous case studiesfrom leading companies in green design.
- ISBN: 978-1-4398-5431-0
- Editorial: CRC Press
- Encuadernacion: Cartoné
- Páginas: 222
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés