Offering a positive antidote in an unusually negative business climate, this volume shows how American enterprises can buck the trend and survive and prosper in the United States. Based on case studies, each chapter presents the history of a business followed by a description of the core practices that have allowed it to successfully deal with the global marketplace while keeping their operations in the US. The authors compare business strategies, make key observations, and provide tips for duplicating and/or customizing their recipe.
- ISBN: 978-1-4398-0778-1
- Editorial: CRC Press
- Encuadernacion: Cartoné
- Fecha Publicación: 15/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés