How to measure anything: finding the value of intangibles in business
Hubbard, Douglas W.
This new edition continues to boldly assert that any perception of immeasurability is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correct those ideas. Practical methods for measuring a variety of intangibles are explained including approaches to measuring customer satisfaction, organizational flexibility,’ technology risk, technology ROI and other business problems. The new edition adds new measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction.Douglas W. Hubbard (Glen Ellyn, IL) is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. he is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences. He has written articles for Information Week,CIO Enterprise, and DBMS Magazine. He is the author of The Failure of Risk Management: Why Its Broken and How to Fix It, publishing in April 2009.
- ISBN: 978-0-470-53939-2
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 28/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés