Pricing with confidence: 10 ways to stop leaving money on the table
Holden, Reed
Burton, Mark
26,10 €(IVA inc.)
INDICE: Introduction. Why Pricing Is So Hard and Why Most Companies Mess ItUp. Rule One. Replace the Discounting Habit with a Little Arrogance. Rule Two. Understand the Value You Offer Your Customer. Rule Three. Apply a Simple Pricing Strategy. Rule Four. Play Better Poker with Customers. Rule Five. Price to Increase Profits. Rule Six. Innovate for Growth. Rule Seven. Get Your Competitor to React to You. Rule Eight. Build Selling Backbone. Rule Nine. Take Simple Steps to Move from Cost-Plus to Value-Based Pricing. Rule Ten. Pricing withConfidence: Remember Who You Are.
- ISBN: 978-0-470-19757-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 12/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés