Success in business today demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies helps readers with generating new ideas, spicing-up presentations, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
- ISBN: 978-0-470-60174-7
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 15/06/2010
- Nº Volúmenes: 1
- Idioma: Inglés