Becoming a Graphic and Digital Designer: A Guide to Careers in Design

Begin your graphic design career now, with the guidance ofindustry experts Becoming a Graphic and Digital Designer is a singlesource guide to the myriad of options available to those pursuing agraphic design career. With an emphasis on portfolio requirementsand job opportunities, this guide helps both students andindividuals interested in entering the design field prepare forsuccessful careers. Coverage includes design inspiration, designgenres, and design education, with discussion of the specificcareer options available in print, interactive, and motion design.Interviews with leading designers like Michael Bierut, StefanSagmeister, and Mirko Ilic give readers an insider?s perspective oncareer trajectory and a glimpse into everyday operations andinspirations at a variety of companies and firms. Design has become a multi–platform activity that involvesaesthetic, creative, and technical expertise. Becoming a Graphicand Digital Designer shows readers that the field once known asgraphic design is now richer and more inviting than everbefore. Learn how to think like a designer and approach projectssystematically Discover the varied career options available within graphicdesign Gain insight from some of the leading designers in theirfields Compile a portfolio optimized to your speciality of choice Graphic designers? work appears in magazines, advertisements,video games, movies, exhibits, computer programs, packaging,corporate materials, and more. Aspiring designers are sure to findtheir place in the industry, regardless of specific interests.Becoming a Graphic and Digital Designer provides a roadmapand compass for the journey, which begins today. INDICE: Preface.SECTION ONE: GRAPHIC DESIGN.Chapter 1: Inspirations and Motivations.Chapter 2: Starting a Studio or Working for Someone Else.Chapter 3: Partners on Partnering.SECTION TWO: DESIGN GENRES.Chapter 4: Letters and Type.Chapter 5: Logos and Marks.Chapter 6: Books and Book Jackets.Chapter 7: Editorial Design.Chapter 8: Social Innovation.Chapter 9: Branding and Packaging.Chapter 10: Illustration Design.SECTION THREE: TRANSITIONAL DESIGN.Chapter 11: Understanding Change.Chapter 12: Eccentrics and Design Quirkiness.Chapter 13: What Comes Next.SECTION FOUR: DIGITAL DESIGN .Chapter 14: Interactive Multimedia Installations and Interfaces.Chapter 15: Designing Apps for Mobile Devices.Chapter 16: E–Commerce with a Soul.Chapter 17: User Experience Specialists.Chapter 18: Geeks, Programmers, Developers, Tinkerers.SECTION FIVE: DESIGN EDUCATION.Appendix 1: College Directory.Appendix 2: Additional Reading.Index

• ISBN: 978-1-118-77198-3
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 336
• Fecha Publicación: 13/05/2015
• Nº Volúmenes: 1
• Idioma: Inglés