Success factors of regional strategies for multinational corporations: appropriate degrees of management autonomy and product adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regionalsuccess of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means ofthe partial-least-squares (PLS) method on the basis of a survey-based inquiryof the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful. Comprehensive regional success factor model Longitudinal study of regional success over nine years (2000–2008) Separately presents theoretical and practical implications INDICE: Part I: Theoretical Setting for Regional Strategies and Regional Success.- 1 Introduction.- 2 Theoretical Foundation and Literature Review.- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship.- 3 Structural Equation Methodology.- 4 Regional Success Factor Model.- Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations.- 5 Research Design and Research Methodology.- 6 Empirical Results.- 7Discussion of Results and Implications.- 8 Conclusions.- 9 Appendix.

• ISBN: 978-3-7908-2639-5
• Editorial: Physica-Verlag
• Encuadernacion: Cartoné
• Páginas: 350
• Fecha Publicación: 01/01/2011
• Nº Volúmenes: 1
• Idioma: Inglés