People to people fundraising: social networking and web 2.0 for charities

CONTENTS: Foreword. Introduction. . Part One. Community building/Advocacy. 1.The chaning nature of community: levaraging the internet to build relationships and expand the reach of your organization. 2. Web site benchmarking: six criteria for measuring effectiveness online. 3. Advocacy 3.0.: Leveraging socialnetworking fo further your organization´s mission. 4. Peer-to-peer fundraising and community building. Part Two. People-to-people fundraising. 5. Crafting the marketing strategy to make it happen. 6. Online tools to manage special events, "A-thons", and auctions. 7. Relationships take two: doner-centered stewerdship. 8. How individual supporters use online fundraising pages to make a difference. Part Three. Target audiences. 9. Social networks meet social change:from myspace to second life. 10. Senior sufger e-gifts. 11. Online marketing to ethnic special interest communities. Part Four. Integration strategies. 12.Integrating online and offline activities to build stronger relationships. 13. How the telephone and the internet are beautiful partners for people to people fundraising. 14. The web of integration: fully integrated fundraising campaigns. 15. Your organization in the donor´s pocket. Index.

• ISBN: 978-0-470-12077-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 01/01/2008
• Nº Volúmenes: 1
• Idioma: Inglés