Edison in the boardroom: how leading companies realize value from their intellectual assets

A revised and expanded edition of the groundbreaking Edison in the Boardroom,highlighting the winning strategies today's biggest companies use to maximizethe value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practicesthat today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. ÍNDICE: Acknowledgements Chapter 1 Introduction Why Update Edison in the Boardroom? A Brief History The Edison Mindset The Intellectual Asset ManagementSystem Summary Chapter 2 The Changing Environment for IP Management The Rise of the NPE (Non Practicing Entity) The Arrival of the Chief Intellectual Property Officer (CIPO) The Globalization of Business The Changing Legal Environment The Continuing Lack of a Formal IP Marketplace The Rise of the IP Investor Summary Chapter 3 Level One -- Defend Position What Level One Companies Are Trying to Accomplish Functions, Tools, and Capabilities Best Practices for the Level One -- Defend Position Summary Chapter 4 Level Two -- Manage Costs What Level Two Companies Are Trying To Accomplish Functions, Tools, and Capabilities Best Practices for the Manage Cost Level Summary Chapter 5 Level Three -- Capture Value What Level Three Companies Are Trying To Accomplish Functions, Tools, and Capabilities Best Practices for the Capture Value Level Summary Chapter 6 Level Four -- Synthesize Opportunities What Level Four Companies Are Trying To Accomplish Best Practices for the Synthesize Level Summary Chapter 7 Level Five -- Shape the Future What Level Five Companies Are Trying To Accomplish The Characteristics of the Future Best Practices for the Shape the Future Level Summary Chapter 8 When Youre Not on the Pyramid Is My Company on the Pyramid? Is My Company a Candidate for the Edison Pyramid? Characterizing IP Indifferent Companies How Companies Can Destroy Value Moving Toward the Edison HierarchySummary Chapter 9 The Proctor and Gamble Journey Beyond Make and Sell Out-Licensing Technology Additional Growth via Effective Policy Changes Reinventing and Integrating Trademarks and Brands New Approaches to Increasing Business IP as an Enabler to Innovation Appendix A Significant Developments in Intellectual Property Law in the Last 10 Years By Mark Radcliffe Recognition of Value of Intellectual Property Rights Developments in Patent Law Developments in Copyright Law Developments in Trademark Law Appendix B Is Patent Quality Possible? By John M. Raley The Patent Drafters Point of View The National Patent Offices Point of View The Owners (Company) Point of View Summary Appendix C The Rise of Patent Aggregators By Kent Richardson and Erik Oliver Terminology BackgroundValuation of Patents in the Aggregation Context Classification Based on Business Model Intellectual Ventures Patent Aggregators: Good or Bad Future Aggregator Ecosystem Directions Appendix D A Closer Look at IP Damages By Eric Shih and Rob Kramer Patent Damages Entire Market Value Rule The Road Ahead Notes About the Authors Index

• ISBN: 978-1-118-00453-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 19/10/2011
• Nº Volúmenes: 1
• Idioma: Inglés