Professional web video: plan, produce, distribute, promote, and monetize quality video

Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic; it presents the reader a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options, are all presented in a way that are useful to the communications professional; whether they are producing the video themselves or overseeing a vendor.

• ISBN: 978-0-240-81509-1
• Editorial: Focal Press Elsevier
• Encuadernacion: Rústica
• Páginas: 292
• Fecha Publicación: 24/12/2010
• Nº Volúmenes: 1
• Idioma: Inglés