Global Business sets out the issues of strategy and management involved in developing and managing global business. The difference between operating globally and operating internationally is clearly explained. The book looks at strategic analysis for global business and the range of alternative market entry, market development and competitive strategies available to global companies. It also considers the implications for: {human resources management {production and logistics management {technology management {marketing management {financial management {organization design and control The final chapter considers the future of global business management, and likely developments in globalization over the next ten years. INDICE: PART ONE: INTRODUCTION AND OVERVIEWStrategic and Management Issues in Global BusinessStrategic Analysis for Global IssuesPART TWO: GLOBAL BUSINESS STRATEGIESGlobal Market Entry and Development StrategiesGlobal Competitive StrategiesSubsidiary StrategiesPART THREE: GLOBAL BUSINESS MANAGEMENTGlobal Human Resource ManagementGlobal Production and Logistics ManagementGlobal Technology ManagementGlobal Marketing ManagementGlobal Financial ManagementOrganization and Control for Global BusinessPART FOUR: CONCLUSIONSGlobal Business Towards the Millennium
- ISBN: 978-0-8039-8773-9
- Editorial: SAGE Publications Ltd
- Encuadernacion: Cartoné
- Páginas: 312
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma:
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