Food and wine festivals and events around the world: development, management and markets

There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognized that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events canbe far ranging at a social, political, economic and environmental level."Foodand Wine Festivals and Events Around the World" is a pioneering text that recognizes the importance of this rapidly growing aspect of the tourism industry.Food and wine festivals and events play a significant role in rural and urbandevelopment and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognizes the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualize theory.This book uses international case studies to illustrate best practice and contextualize theory. For example, QingdaoBeer Festival, China, food and drink festivals in Japan, festival based culinary tourism in the US and farmers markets in the UK and around world. It contains results of cutting edge research carried out at specific food and wine events and festivals, which illustrate best practice and demonstrate the diversity of research methods and events. It is suitable for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development, heritage tourism special interest tourism and cultural studies.This is the first book specifically devoted to the subject of food and wine related events and festivals - one of the fastest growing niches in the tourism and event industries. It includes international case studies from Australia,UK, Malaysia, New Zealand and USA amongst others, reveal the back-stage reality of the food and tourism experience. It contains cutting edge research illustrating best practice, with international contributions from leading names in academia and industry.

• ISBN: 978-0-7506-8380-7
• Editorial: Butterworth-Heinemann
• Encuadernacion: Rústica
• Páginas: 374
• Fecha Publicación: 01/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés