This book examines cross-cultural management within multinational enterprises(MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefsof individual employees.
- ISBN: 978-0-415-44931-1
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 192
- Fecha Publicación: 19/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés