Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. Includes case studies from recent disaster events Demonstrates how to use blog posts, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector Explores how social media has emerged as a force in disaster communications INDICE: 1. Communications: The Critical Function 2. The Changing Media World 3. The New Newsroom 4. Disaster Coverage Past and Present 5. Principles of a Successful Communications Strategy 6. Application of Communications Principles to all Four Phases of Emergency Management 7. Disaster Communications Audiences 8. How to Adapt to the Changing Media Environment 9. Case Studies 10. Climate Change 11. Communicating During a Public Health Crisis 12. Building an Effective Disaster Communications Capability in a Changing Media World
- ISBN: 978-0-323-90611-1
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 234
- Fecha Publicación: 01/02/2023
- Nº Volúmenes: 1
- Idioma: Inglés