The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication. INDICE: Unit I: WORKPLACE COMMUNICATION TODAY..1. Communication Skills as Career Filters..Unit II: THE BUSINESS WRITING PROCESS..2. Planning Business Messages. .3. Composing Business Messages. .4. Revising Business Messages..Unit III: WORKPLACE MESSAGES. .5. Electronic Messages and Digital Media. .6. Positive Messages. .7. Bad News Messages. .8. Persuasive and Sales Messages..Unit IV: BUSINESS REPORTS. .9. Informal Reports. .10. Proposals and Formal Reports..Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS..11. Business Etiquette, Ethics, Teamwork, and Meetings. .12. Business Presentations..UnitVI: EMPLOYMENT COMMUNICATION..13. The Job Search, Résumés, and Cover Letters. .14. Interviewing and Following Up..Appendix A: Document Formats. .AppendixB: Proofreading and Corrections Symbols. .Appendix C: Citation and Documentation Formats..Grammar/Mechanics Handbook..Key to Grammar/Mechanics Checkups. .Notes. .Acknowledgments..Index.
- ISBN: 978-1-111-82122-7
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 576
- Fecha Publicación: 20/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés