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Dynamic strategy-making: a real-time approach for the 21st century leader
Greiner, Larry E.
Cummings, Thomas G.
Most scholarly treatments of strategy avoid the question of concrete ways to make strategy happen. Based on the authors' 20 year journey through the minefields of strategy research and consulting--with clients ranging from aerospace,construction, software, hotels, HMOs, to a 15,000 academic association--Greiner and Cummings believe that the central strategy question for CEOs is how to execute strategy rather than the ‘what’ of strategy. How should organizations build, maintain and implement a strategic direction that will last and cause many employees to respond strategically and rapidly to a dynamic world? In thisbook, the authors: define the problem and what is required if a company is tomove toward a real-time strategy outline a strategic architecture composed ofthree key building blocks: 1) a structure that lasts several years, 2) real-time content placed continuously on the structure, and 3) a process to design the structure, create the content and maintain follow-up. describe and analyze a top management group as it creates and implements a successful and real-timestrategic architecture discuss in Chapter 10 the surrounding context of the organization and what it means to create and use a strategic architecture. Thisincludes possibility of a new CEO and an overall change process in the background. discuss the required leadership behavior of senior executives to promotestrategic action on a daily basis.
- ISBN: 978-0-7879-9663-5
- Editorial: Jossey Bass
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 27/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés