The power in a link: open doors, close deals, and change the way you do business using Linkedin

Make your LinkedIn account work for you and your business LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 100 million users in over two hundred countries. The Power in aLink shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, anduse (not abuse) your existing relationships.Author David Gowel, the man the Boston Globe has called the 'LinkedIn Jedi,' delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through thenoise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success fasterthrough relationships. This book: Advises readers how to spur effective network growth by projecting the right message online Demonstrates how to build andenhance readers' online presence Shows readers how to seek targeted introductions to the connections that matter most Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques. ÍNDICE: Foreword Preface Acknowledgements Author Biography Introduction What you can expect to find in TISC What has kept the World Fast Asleep How I ended up here, writing this book Part 1: Why Wake Up? Chapter 1: Engaging in theSocial Capital Trade Chapter 2: LinkedIn-A-Nutshell Untapped Resources The Object of Our Affection Chapter Summary Chapter 3: Social Network Analysis: Mapping Your Real Network It's Not Just What you Know Chapter 4: A Search That is Truly Advanced Part 2: From Army Ranger to LinkedIn Jedi Chapter 5: A Lesson in the Power of the Network How I Got LinkedIn Chapter 6: Well-Connected Connections Just Do It Capital from Kurzina Chapter 7: When Recommendations Are Powerful Some Interesting AdVentures Recommendation FAQs Chapter 8: Make Better Introductions Can't beat the Mountain View Well, Actually Chapter 9: In Like a Ranger, Out Like a Rockefeller Working Out the Kinks in my Network Part 3: Getting Technical Chapter 10: Disrupting Your Privacy and Security Disruptive Technology Privacy and Security Best Practices Chapter 11: Projecting the Right Message Profile Best Practices Personal Profiles at a Collective Level Chapter 12: Effective Network Growth To Accept or Not Accept Network Growth Best Practices Chapter 13: Business Tools In Search of Good Company When to Link Out Chapter 14: The World at Your Fingertips If You Give a Man a Fish If You Tie a Fishing Rod to his Hand and Handcuff him to a Boat Endnotes

• ISBN: 978-1-118-13467-2
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 240
• Fecha Publicación: 30/11/2011
• Nº Volúmenes: 1
• Idioma: Inglés