Designing for the digital age: how to create human-centered products and services

From the masters of design at Cooper, this is the authoritative book on designing Web sites, software, handhelds, and all other interactive products. Thisis a detailed how-to using the proven methods developed by leading interaction design consultancy Cooper and focuses on process and work practices, rather than on the principles which are adequately covered by About Face 3 and other books. This is the book that helps individuals and companies get from ‘design isa good idea’ to ‘we did design and succeeded at it.’ Inside, Kim Goodwin describes how to build an individual or organizational design capability, from theroles and skills on the design team to the political and project management issues the team will have to handle. The book provides detailed instruction on the entire design process: scoping the project, planning and conducting ethnographic research, turning that research into user models called personas, developing idealized scenarios that drive the design concept, developing and assessing the concept, and iterating that concept to develop a product specification. Digital Product Design doesn't simply provide a theoretical basis for design; it also provides the advice and tools designers will need to get their designs adopted and built in the real world. This full color book is liberally illustrated with examples, anecdotes, and exercises. Topics covered include: Research: Why, What and Whom Understanding Potential Users and Customers Modeling: What, Why and How Creating Personas User & Domain Analysis Visualizing Solutions Form Factor and Interaction Framework Visual and Industrial Design LanguageEvolving the Visual Design Collaboration Within and Outside of the Design Team And more.

• ISBN: 978-0-470-22910-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 768
• Fecha Publicación: 13/03/2009
• Nº Volúmenes: 1
• Idioma: Inglés