Engagement marketing: how small business wins in a socially connected world

A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobiletechnology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled withpractical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract newprospects—as well as how to increase repeat sales—using your existing customers and social networks.Learn how to create customer experiences that increase positive customer reviews and endorsementsGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your businessUnderstand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new businessAuthor Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. INDICE: Foreward (Anita Campbell)IntroductionPART ONE: REV UP YOUR ENGAGEMENT MARKETING ENGINEChapter 1: The Engagement Marketing CycleHow word-of-mouth- amplified by social media - helps drive repeat business and new customers.Chapter 2: “WOW!” Your CustomersTo begin the Engagement Marketing Cycle - and get your share of positive raves and repeat business - you first have to “WOW!” customers with exceptional experiences. We show you how.Chapter 3: Entice People to Stay in TouchEasy to implement tips any small business owner can do to encourage people to stay in touch, because out-of-sight means out-of-mind - and out-of-mind means no business.Chapter 4: Engage PeopleThe five typesof compelling content that drive online (and offline) engagement and bring people back to your business.Chapter 5: How Engagement Marketing Drives New Prospects to Your DoorEngaging your customers creates social visibility that results in referrals and new prospects, positive endorsements and search engine relevance.PART TWO: GET MORE BUSINESS WITH ENGAGEMENT MARKETINGChapter 6: How Social Visibility HappensUnderstanding which customer responses and actions create social visibility on Facebook, Twitter, LinkedIn, and G+ and how to ask for the Share.Chapter 7: Engagement Marketing in Action: Real world examplesCase studies and examples from two businesses and a non-profit who use Engagement Marketing to increase their business and/or exposure in their communities.Chapter 8: Engagement Marketing Tips and TricksFive easy-to-implement social word-of-mouth methods that take only a few minutes each day but deliver real impact in the form of increased engagement and visibility.Chapter 9: Overcoming CommonObstaclesFinding time in a crazy busy world to implement your Engagement Marketing cycle using the tools and tactics you already have.Chapter 10: ResourcesTools, tips, and tricks to help you take your engagement marketing to the nextlevel.IndexAbout the AuthorAcknowledgements

• ISBN: 978-1-118-10102-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 16/05/2012
• Nº Volúmenes: 1
• Idioma: Inglés