Innovation management: strategy and implementation using the pentathlon framework

Designed primarily for students on MBA and executive education courses, this practical text uses a 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies. INDICE: - Key Aspects of Innovation Management - Innovation and Economics - Contrasting Services with Manufacturing - Developing an Innovation Strategy - Generating Creative, Customer-focused Ideas - Prioritization: Selecting and Managing the Portfolio - Implementation - Creating an Innovative Culture - Boosting Innovation Performance - The Future of Innovation Management -

• ISBN: 978-0-230-20582-6
• Editorial: Palgrave Macmillan
• Encuadernacion: Rústica
• Páginas: 424
• Fecha Publicación: 17/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés