Unveiling fashion: business, culture, and identity in the most glamorous industry

For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a centralrole in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, FrÉdÉric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, inthe everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals howsocial influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius,' and gives a prominent importance to brands. .Fashion is a rich symbolic world, and its 'empire' is spreading. INDICE: Introduction.Affirmation: Fashion as a Bridge between Individuals and Society.Convergence: The Centralization of Trends.Autonomy: The Emergence of Styles and their Dynamics.Personalization: Fashion as Craft and Profession.Symbolization: The Power of Brands.Imperialization: The Empire(s) of Fashion

• ISBN: 978-0-230-35835-5
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 220
• Fecha Publicación: 30/03/2012
• Nº Volúmenes: 1
• Idioma: Desconocido