Global strategic management (ISE)

Global strategic management (ISE)

62,22 €(IVA inc.)

GLOBAL STRATEGIC MANAGEMENT is the first textbook of it's kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessibleway to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?

  • ISBN: 978-0-324-59098-2
  • Editorial: South Western
  • Encuadernacion: Rústica
  • Páginas: 576
  • Fecha Publicación: 01/04/2009
  • Nº Volúmenes: 1
  • Idioma: Inglés