Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of Seed to Patient? pathway INDICE: 1. Role of nutrition research, guidelines, and policy in modern nutrition science 2. Evidence-based Nutrition communication 3. Evidence-based medical nutrition: A difficult journey to win consumer's trust 4. Nutrition needs for lifestyle changes and managing disorders 5. Advertising and other marketing communications on health-related consumer behaviors 6. Marketing of Nutrition and Nutraceuticals 7. Attention based marketing: How to attract consumers 8. Family-Centered Media Literacy on Family Nutrition Outcomes 9. Multi-level marketing of nutrition supplements 10. Nutrition marketing on food labels 11. The Power of Packaging in food marketing 12. Marketing strategies used for promotion of OTC products as part of self-medication 13. Branded Marketing and Media Campaigns for Healthy Diet Well-Being 14. Effectiveness of social marketing interventions for health improvement 15. Social Marketing campaign in school to improves children's dietary intake 16. Social Marketing in Foods and impact on healthy eating behaviour 17. Social media as a new platform for nutritional and health messages 18. Sociocultural impacts of food marketing and policy implications 19. The impact of Covid-19 pandemic on corporate social responsibility and Nutrition marketing 20. Nutrition-focused mobile apps' influence on consumers 21. Consumer perception and valuation of nutritional and health claims 22. Cross-cultural perspective on health and nutrition claims, country-of-origin 23. Front-of-package nutrition labelling: Impact on consumer 24. Nutrition communication on the basis of personalisation 25. How nutrition marketing links to public policy 26. Nutrition, public health politics and dietary tools 27. Health Claims in Nutrition Marketing 28. International legislation on nutrition and health claims 29. Do health claims add value to nutritional claims? 30. Integration of planning and food policy for improved nutrition 31. Role of Australian local governments in creating a healthy food environment 32. A2 milk and milk powder- A2 Milk Corp 33. Pycnogenol- Horphag Research, Switzerland 34. Anlene milk powder for bone health-Fonterra NZ 25. Marketing personalised nutrition products based on nutrigenomics 36. Home and Traditional Remedies for Energy and Nutrition 37. Ayurvedic products: New opportunity of global expansion

• ISBN: 978-0-323-85615-7
• Editorial: Academic Press
• Encuadernacion: Rústica
• Páginas: 321
• Fecha Publicación: 01/04/2023
• Nº Volúmenes: 1
• Idioma: Inglés