Materials and innovative product development: from concept to market

Innovation in product design starts with materials: in this ground-breaking book Gernot Gessinger examines how the creative, economic and engineering aspects of the design cycle have materials selection and innovation at their heart.Developing successful commercial products demand a sound understanding of thematerials that go into those products-their uses, their costs, their lifetimeperformance. But the knowledge of materials engineers and the R&D function are often not fully leveraged in the creative phase of the product design cycle.Gessinger demonstrates how integrating the different engineering and businessdisciplines can power innovation in the design process, illustrating this with case studies from blue chip companies such as Johnson & Johnson, ABB Engineering and Dupont.Written from the perspective of the materials engineer, the mechanical enginer or the scientist on the product design team, Materials and Innovative Product Design introduces business, economics and strategic product development to the materials specialist, and demystifies materials selection for other members of the design team and manufacturing management. Reading this book will enable you to unlock the potential of the new material typs that have been changing the face of product design, and deploy an integrated business approach to materials selection and the design process. Unlock the potential of the new matierials types by integrating R&D and the product design process within your business. Engineers are encouraged to develop a fuller understanding of economics and business objectives in order to contribute more effectivelyto innovative product design. Design and manufacturing management are introduced to the huge business opportunities and practical challenges of deploying new material types, and how to harness the power of R&D within the design cycle. Innovation Case Studies: learn from the success of innovative organizations such as Johnson & Johnson, ABB Engineering and Dupont - bringing new materialstechnologies to known markets and known materials to new markets

• ISBN: 978-1-85617-559-3
• Editorial: Elsevier
• Encuadernacion: Cartoné
• Fecha Publicación: 07/09/2009
• Nº Volúmenes: 1
• Idioma: Inglés