Never get a "real" job: how to dump your boss, build a business and not go broke

Young serial entrepreneur Scott Gerber is not the product of a wealthy familyor storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather,he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job INDICE: "Introduction: Never Get a Real Job. Death to the Real Job. I KnowYou. What You Can Expect Out Of This Book. All Aboard the Death to the Real Job Express. The Breakdown. 1. Everyone Poops. Yours Isn't Special. College: The Drunken Road to Easy Street. Dude, Where's My Dream Job. Welcome To Your Real Job, Mr. Janitor. The Broken Promise. 2. No One Cares About You -- Unless You Make Them Care. You Are Not Special. Claiming To Be a Winner Does Not Make You One. Youre Brilliant So What? Lifestyles of the Poor and Vain. Shut Up, Pinocchio. Put It On My Tab. 3. Darwin + Murphy = Reality. Your Business Is Not The Exception to Any Rule. The Worst Case Scenario is the Only Scenario. No OneWill Invest In Your Idea. Building a Foundation. 4. Get Off Your Ass t Consider Letting Worthless Flaky People Tryout. Never Jump Right In; The Water's NotFine. From the Ground Up. 7. Act Like A Start-Up, Stupid. Surviving a Real Day in the Life. Get Your Head in the Game, Chump. Design Your Entrepreneurial Life. 'Mind' Your Business. 8. Shoestrapping (Because The Boot Is Too Expensive). Fake It 'Til You Make It. The Only Team Your Money Can Buy. Do What Makes Cents. Cash Flow or Die! 9. Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller. Come Out! Come Out! Wherever You Are! Sell Like There's No Tomorrow Or There Won't Be. 10. Facebook Isn't a Marketing Strategy. Message Before Platform. Think Guerrilla, Not Godzilla. Conclusion: Be Afraid. Be Very Afraid."

• ISBN: 978-0-470-64386-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 15/12/2010
• Nº Volúmenes: 1
• Idioma: Inglés