American idol after Iraq: competing for hearts and minds in the global media age
Gardels, Nathan
Medavoy, Mike
71,83 €(IVA inc.)
‘In the information age, success is not merely the result of whose army wins,but also whose story wins.’ From the Foreword by Joe Nye, former Assistant Secretary of Defense This book explores the role of US media in foreign policy soft power that leads us to smart power not only at the present moment, but with an eye to the future. Written by a veteran Hollywood film executive and an internationally syndicated columnist in foreign affairs, American Idol after Iraq examines the increasingly-complex role that media plays in a world where conflicts are as much about the abundant cultural flows of the global information economy as the scarcity of oil and water.
- ISBN: 978-1-4051-8742-8
- Editorial: Wiley-Blackwell
- Encuadernacion: Cartoné
- Páginas: 184
- Fecha Publicación: 09/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés