#Fundraising: How to Raise Money for Your Library Using Social Media

Many library staff members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of the strengths and pitfalls of social media fundraising. This book discusses why social media should be used to fundraise and how to successfully employ social media to fundraise, and provides examples from library funding campaigns via social media that other libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book will focus less on best practices for specific social media platform features (like how many times to post to Facebook per day) and more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). Discusses why social media should be used to fundraiseOutlines how to successfully employ social media to fundraisePresents examples from successful library funding campaigns via social media that other libraries can follow INDICE: Chapter 1: Why should libraries use social media to fundraise? Chapter 2: How does social media fundraising fit in? Chapter 3: How should libraries encourage donors to give? Chapter 4: How can libraries acquire and cultivate donors using social media? Chapter 5: How can libraries craft a fundraising campaign? Chapter 6: How can libraries craft appeals for Facebook? Chapter 7: How can libraries craft appeals for Twitter? Chapter 9: Where is social media fundraising headed? Chapter 10: How can libraries determine success?

• ISBN: 978-0-08-102003-6
• Editorial: Chandos Publishing
• Encuadernacion: Rústica
• Páginas: 200
• Fecha Publicación: 01/11/2017
• Nº Volúmenes: 1
• Idioma: Inglés