Corporate reputation: 12 steps to safeguarding and recovering reputation

CONTENTS: Acknowledgment. Preface. Part I. 1. Reputation Matter. A tipping point. Reputation advantage. 2. Reputation loss. The new reputation rules of engagement. 3. Second acts. Reputation rising. One step at a time. Part II. 4. Rescue. Chapter 5. Rewind. 6. Restore. 7. Recover. Part III. 8. Return to flight.

• ISBN: 978-0-470-17150-9
• Editorial: John Wiley & Sons
• Encuadernacion: Tela
• Páginas: 183
• Fecha Publicación: 01/01/2008
• Nº Volúmenes: 1
• Idioma: Inglés