Brand advocates: turning enthusiastic customers into a powerful marketing force

Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." SCOTT MONTY, Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force." SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts "Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled withpractical advice, this book shows you how to turn your enthusiastic customersinto a powerful Brand Army." PORTER GALE, former Vice President of Marketing,Virgin America

• ISBN: 978-1-118-33603-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 01/08/2012
• Nº Volúmenes: 1
• Idioma: Inglés