Return on engagement: content, strategy, and design techniques for digital marketing
Frick, Tim
Achieve the return on engagement that you seek with integrated strategies forhoning and maintaining online relationships through personal interaction and engaging digital content. You get specific techniques for web page optimization, credibility-based design, keyword targeting, guerilla video, content dissemination through RSS feeds, and more. Integral tools such as content managementsystems, blog software, analytics, browser extensions and API's are also covered in great detail. Arranged into three sections-Strategy, On-Site and Off-Site-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. See more from the author about the book and get updates at the Return on Engagement Facebook page: http://bit.ly/Return-On-Engagement * Detailed real-world examples of companies and organizations who have implemented these techniques and reaped the benefits.* Hands-on tutorials with screen grabs that cover how to use many of the digital marketing tools outlined in the book.* Companion Website that includes code snippets, links, resources, RSS feeds, profiles, community interaction, andmore.
- ISBN: 978-0-240-81283-0
- Editorial: Focal Press
- Encuadernacion: Rústica
- Páginas: 304
- Fecha Publicación: 12/06/2010
- Nº Volúmenes: 1
- Idioma: Inglés